INTENSITY IS HOW TO
Tech intensity means that you enable tech capability, capitalise on digital opportunities, change your mindset and think of everything using the lens of these elements.In this video we discuss how to find just the right relationship between intensity and volume to help you make long term gains in the weight room. The stakes are high – companies need to evolve how they think about and implement technology throughout their businesses. Microsoft has built a complete technology stack to support both tech adoption and tech capability building, to ultimately help companies increase their own ability to succeed through digital technology. After all, every business is a digital business these days.īy building their own digital capabilities and intellectual property, companies will look to not just survive the current challenges, but to thrive and grow in the ‘new normal’. People talk about reimagining industry, but what does this really mean? To fully harness tech intensity, it’s not only about adopting the latest and greatest technology, it’s also about building your own digital capability, regardless of the industry you’re in. The shift to remote working has also increased the need for an integrated zero trust architecture that reduces both cost and complexity. It is incredibly important for us as an industry to build trust in technology and its use, including privacy, security, and the responsible use of AI. You need to rely on a trusted partner where you are the customer and are not being dealt with as the product. The output of applying all these technologies is vast amounts of data, and as companies think of a prevailing tech intensity, they must have trust in what will happen to the data. Most importantly, there’s the overarching theme of Trust. Tech intensity is about enabling a company’s employees for the current competitive landscape, and the future competition too.īuilding confidence around technology is imperative Everyone in the business must think with a digital-first mindset, whether you’re the CIO, in marketing or operations. This leads us to another critical factor – how companies are enabling tech capability beyond IT across the business. Nearly half of those surveyed predict that existing companies will be forced to compete with new entrants in their industry that are building their own digital capabilities and intellectual property. In addition to creating competitive advantage now and into the future, responses in Microsoft’s research also revealed a strong belief that tech intensity will be a catalyst for ongoing disruption. Companies need to ask themselves: ‘how do we adopt technology inside our organisation, at pace?’ Rapid decision-making and tech adoption need to become a company-wide culture. Speed of technology adoption is a central component of tech intensity – without it, innovation simply cannot happen at the speed required to stay ahead of the market and maintain a competitive edge. We know that this message has hit home, because Microsoft’s research on tech intensity showed that 75% of respondents believe that harnessing tech intensity is the most effective way to build competitive advantage today, and 75% also believe it will be crucial to building competitive advantage in the future.
Tech intensity isn’t the same as #digitaltransformation – the latter is more about the technologies used and the underlying structure, while tech intensity really refers to the way companies use the tools of digital transformation to innovate and accelerate – in a nutshell, the applied use of a creative, entrepreneurial mindset to invent new digital capabilities using advanced technologies such as AI and IoT. It’s primarily about tech adoption, tech capability, and trust. Now, with the pandemic continuing to shape the world around us in ways we could not have anticipated, I believe that embracing tech intensity will determine the ability of companies to navigate a reimagined future. When Satya Nadella first spoke about #techintensity at Microsoft Ignite 2018, he predicted that it would be a critical success factor for organisations.
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